At this moment Facebook is the world’s largest social networking site and despite of being social, it’s a major platform for businesses to grow and amplify their business globally.
There are more than 70 million small business pages on Facebook as well as billions of users. You most likely have a Facebook fan page with either handful of fans or thousand to millions of followers . But you must be wondering why your updates reach only 5% to 12% (if you are damn lucky) of your audience. Its thanks to the Facebook algorithm
To overcome this situation , businesses needed to increase likes & blowup website traffic, they needed thousands and millions of new fans and hence they decided to buy Facebook likes
Well, Facebook wants that to end. Why? Their audience tells them that for many, it’s just too much noise.
“People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” two company representatives said in a company announcement. Starting this week, the company said, it would begin “demoting individual posts from people and Pages that use engagement bait.”
Mark Zuckerberg is a smart business man who understand the need of the hour . Facebook wants to encourage users to follow pages where there’s engagement, authenticity and better web experiences, and to avoid those that send out sensational or misleading information